The Eyecare Trust, originally The Eyecare Information Service (EIS), was set up to act as an independant source of information on all eye-related issues, with the key task of raising public awareness about the importance of regular eyecare, as well as the enjoyment and benefits to be had from using quality eyewear.

Its primary role is to increase understanding about the work of the ophthalmic profession, communicating with the public via the media. This includes local and national newspapers, general and specialist interest magazines as well as national and local radio and TV.

Additionally the Eyecare Trust co-ordinates National Eye Week every autumn. This is a period of intense activity when a range of campaigns are run to heighten media interest in eye issues and put eyecare firmly on the agenda. National Eye Week provides the opportunity to create a forum for discussion of eyecare topics and the Eyecare Trust is able to 'field' experts for televsion and radio appearances.

The Eyecare Trust supplies a range of materials to its members that enable them to promote their own practices as a free, reliable and impartial source of information, as well as participating in the benefits of national marketing campaigns.

For many members of the public, especially those who may be concerned about an eye condition or who are apprehansive about visiting an optometrist, the Eyecare Trust is frequently a valuble first port of call. Via its public helpline it is able to ally people's fears, dispel myths and send out useful information in the form of leaflets and factsheets. Our telephone service will always refer enquirers to their nearest Eyecare Trust member practice.