Public Information Campaigns

The Trust runs an ongoing programme of public information campaigns designed to ensure the public is kept well informed about the importance of good eyecare, the choices that are available to them and the benefits of entrusting their eye health to registered professionals.
Public information campaigns encompass a wide-range of promotional activities including national advertising, local events, media relations and new media activity. The communication strategy for each campaign is determined by the key messages and specific audiences.
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